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The website states the following, "Click here for more information." We analyzed that the web page said " The Ultimate Notification System for OS X." It also stated " Growl is the easiest way to know whats going on with your applications. It works out of the box. When you start up a Growl-enabled application, it will just work. Theres no complicated setup; just install Growl once and your apps can start displaying notifications right away. Know what happened while you were away. Easy to support for developers." The header had growl as the highest ranking search term. This keyword was followed by mac, software, and notifications which isn't as urgent as growl. The other words they uses is plugin. osx is also included and could not be viewed by search engines.